[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zuzaart.cz\/jake-marketingove-chyby-se-dopousti-firmy\/#Article","mainEntityOfPage":"https:\/\/www.zuzaart.cz\/jake-marketingove-chyby-se-dopousti-firmy\/","headline":"Jak\u00e9 marketingov\u00e9 chyby se dopou\u0161t\u00ed firmy?","name":"Jak\u00e9 marketingov\u00e9 chyby se dopou\u0161t\u00ed firmy?","description":"Brzy odzvon\u00ed typick\u00fdm tisknut\u00fdm novin\u00e1m a \u010dasopis\u016fm. Nyn\u00ed je doba bloger\u016f, Youtuber\u016f, influencer\u016f, kte\u0159\u00ed sd\u00edl\u00ed sv\u016fj \u017eivot na internetu. P\u00ed\u0161\u00ed r\u016fzn\u00e9 tipy na cestov\u00e1n\u00ed, na koupi kosmetiky, recepty, n\u00e1pady, novinky a vlastn\u011b v\u0161echno, co lidi zaj\u00edm\u00e1. Pro firmy to znamen\u00e1 skv\u011blou p\u0159\u00edle\u017eitost k&nbsp;propagaci. Oslov\u00ed blogerku a domluv\u00ed se na spolupr\u00e1ci. Takov\u00e1 spolupr\u00e1ce m\u016f\u017ee b\u00fdt v&nbsp;podob\u011b: &hellip;<p class=\"read-more\"> <a class=\"zta-button\" href=\"https:\/\/www.zuzaart.cz\/jake-marketingove-chyby-se-dopousti-firmy\/\"> <span class=\"screen-reader-text\">Jak\u00e9 marketingov\u00e9 chyby se dopou\u0161t\u00ed firmy?<\/span>P\u0159e\u010d\u00edst<\/a><\/p>","datePublished":"2019-10-26","dateModified":"2023-06-05","author":{"@type":"Person","@id":"https:\/\/www.zuzaart.cz\/author\/#Person","name":"","url":"https:\/\/www.zuzaart.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e17b3792c8c74fa5cd7a01b6291eb930?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e17b3792c8c74fa5cd7a01b6291eb930?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zuzaart.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zuzaart.cz\/wp-content\/uploads\/img_a357255_w3890_t1571838616.jpg","url":"https:\/\/www.zuzaart.cz\/wp-content\/uploads\/img_a357255_w3890_t1571838616.jpg","height":0,"width":0},"url":"https:\/\/www.zuzaart.cz\/jake-marketingove-chyby-se-dopousti-firmy\/","about":["Firmy"],"wordCount":384,"articleBody":"Brzy odzvon\u00ed typick\u00fdm tisknut\u00fdm novin\u00e1m a \u010dasopis\u016fm. Nyn\u00ed je doba bloger\u016f, Youtuber\u016f, influencer\u016f, kte\u0159\u00ed sd\u00edl\u00ed sv\u016fj \u017eivot na internetu. P\u00ed\u0161\u00ed r\u016fzn\u00e9 tipy na cestov\u00e1n\u00ed, na koupi kosmetiky, recepty, n\u00e1pady, novinky a vlastn\u011b v\u0161echno, co lidi zaj\u00edm\u00e1.Pro firmy to znamen\u00e1 skv\u011blou p\u0159\u00edle\u017eitost k&nbsp;propagaci. Oslov\u00ed blogerku a domluv\u00ed se na spolupr\u00e1ci. Takov\u00e1 spolupr\u00e1ce m\u016f\u017ee b\u00fdt v&nbsp;podob\u011b:\t\tBarter\t\tPlacen\u00e1 propagaceBarterov\u00e1 spolupr\u00e1ce je z&nbsp;pohledu spole\u010dnosti efektivn\u011bj\u0161\u00ed. Po\u0161lou Youtuberce produkty, kter\u00e9 nab\u00edz\u00ed a ta se o nich zm\u00edn\u00ed skrze video. Placen\u00e1 propagace je typ spolupr\u00e1ce, kdy firma poskytne influencerovi sv\u016fj produkt nebo slu\u017ebu a zaplat\u00ed za sd\u00edlen\u00ed n\u00e1zoru.Takov\u00e1 propagace je skv\u011bl\u00fd marketingov\u00fd tah, proto\u017ee se o slu\u017eb\u011b nebo zbo\u017e\u00ed dozv\u00ed kvantum lid\u00ed. Pr\u00e1v\u011b proto, \u017ee jsou blogy a soci\u00e1ln\u00ed s\u00edt\u011b velmi popul\u00e1rn\u00ed. Jak\u00fdch chyb se ale spole\u010dnosti dopou\u0161t\u00ed?\u010ceho je moc, toho je p\u0159\u00edli\u0161Mo\u017en\u00e1 to zn\u00e1te, proj\u00ed\u017ed\u00edte Instagram s&nbsp;domn\u011bn\u00edm, \u017ee na\u010derp\u00e1te inspiraci. M\u00edsto toho na V\u00e1s p\u011btkr\u00e1t po sob\u011b vykoukne ta sam\u00e1 reklama od \u0161esti osobnost\u00ed. Potom u\u017e je reklama kontraproduktivn\u00ed a sp\u00ed\u0161 u\u017eivatele roz\u010d\u00edl\u00ed. Spole\u010dnosti by si m\u011bly vyb\u00edrat, komu cht\u011bj\u00ed zaslat sv\u00e9 produkty, aby nedoch\u00e1zelo k&nbsp;tomuto probl\u00e9mu.V\u00fdb\u011br spr\u00e1vn\u00e9ho blogeraNen\u00ed nic hor\u0161\u00edho, ne\u017e kdy\u017e d\u011bl\u00e1 reklamu na prac\u00ed prost\u0159edky n\u011bkdo, kdo nikdy nepral pr\u00e1dlo. Nejlep\u0161\u00ed by bylo, poslat produkty, t\u0159eba j\u00eddlo, tomu, kdo se zab\u00fdv\u00e1 zdrav\u00fdm \u017eivotn\u00edm stylem. Sleduj\u00edc\u00ed profilu zaj\u00edm\u00e1 p\u0159edev\u0161\u00edm to, \u010d\u00edm se influencer zab\u00fdv\u00e1, nic jin\u00e9ho.Nucen\u00e9 recenzeVelmi roz\u0161\u00ed\u0159en\u00e9 jsou nucen\u00e9 recenze. Kdy\u017e podnikatele zaplat\u00ed blogerce za to, aby o zbo\u017e\u00ed napsala, \u017ee je skv\u011bl\u00e9, \u017ee je s&nbsp;n\u00edm spokojen\u00e1. Jedn\u00e1 se pak o klamavou reklamu, kterou by rozhodn\u011b sd\u00edlet nem\u011bla. Velice rychle se tato skute\u010dnost proval\u00ed a pak je podnikatel nahran\u00fd.Propagace p\u0159es t\u0159et\u00ed osobu nen\u00ed \u0161patn\u00e1 v\u011bc, naopak, ale mus\u00ed se to um\u011bt.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e9 marketingov\u00e9 chyby se dopou\u0161t\u00ed firmy?","item":"https:\/\/www.zuzaart.cz\/jake-marketingove-chyby-se-dopousti-firmy\/#breadcrumbitem"}]}]